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Bachelor of Business (Major in Digital Marketing) Bachelor 100538 - DM 2025

Study Level Bachelor

Course Code 100538 - DM

Study Method Class

Assessment Assignments

Start Date July 2025, November 2025, March 2026

Entry Requirement Grade 12

Duration 156 weeks

Price $60000

Discount No

Discounted Price NA

About the Course

Digital Marketing is one of the most exciting, growing fields out there. If you want to help businesses connect with customers online, use data to create targeted campaigns and stay ahead of marketing trends, this major is for you! With thousands of jobs on offer, now is the perfect time to jump into digital marketing.

Entry Requirements

Academic Admission Requirements

Entry is available to applicants 18 years or older who hold:

  • Successful completion of an Australian Senior Certificate of Education (year 12) or equivalent within the last two years, with a minimum Australian tertiary admission rank (ATAR) of 55, or equivalent; or
  • Successful completion of the International Baccalaureate (IB), including English; or
  • Satisfactory completion of at least six months consecutive study in a program deemed equivalent to an Australian Qualifications Framework (AQF) level qualification of at least level 5 as determined by the Country Education Profiles (CEP) of the Australian Government Department of Education, Skills and Employment; or
  • Satisfactory completion of at least six months consecutive study, or equivalent, at any Australian university or other Institute of Higher Education; or
  • Successful completion of a Foundation Studies program offered by a TAFE, an Australian university, or a private provider that is accredited as an AQF Certificate IV qualification or accredited as compliant with the National Standards for Foundation Programs; or
  • Successful completion of a vocational educational & training (VET) award at Certificate IV or higher at an Australian Registered Training Organisation (or equivalent); or
  • Demonstrated work and life experience. Students with work and life experience may be admitted to a course without meeting the formal academic requirements if they have relevant work experience and/or other acceptable qualifications.

English Language Requirements

  • An English pass level in an Australian senior certificate of education (year 12) or equivalent; or
  • Evidence of satisfactory completion of an accredited tertiary award in English
  • Attainment of a specified level of achievement in a recognised English language test, such as:
    • IELTS (or equivalent) at a score of at least 6.0 (with no individual band score less than 5.5); or
    • TOEFL internet: overall score of 60-78. section score no less than: listening: 12; speaking: 18; reading: 13; writing: 21; or
    • Pearson test of English (PTE): overall score of 50-57 (no section score less than 50); or
    • University of Cambridge – advanced (CAE): total score of 169

Career Opportunities

  • Accountant ( General )
  • Management Accountant
  • Taxation Accountant
  • Small Business Owner / Entrepreneur
  • Project Manager
  • Operations and Hospitality Manager
  • Retail Manager Executive Manager
  • Office Manager
  • Supervisory Manager/Manager in Training
  • Business and Marketing Analyst
  • Operational Researcher
  • Sales Executive
  • Department Manager
  • Marketing Manager